Diary of a diploma: Day three

Despite snow, wind and rain everyone made it to class on Saturday 23 March for discussions around planning, branding, employee voice, persuasion and internal social media. We were joined by Juliet Earp who talked us through her case study with HSBC and Tom Crawford from The Brain Miner who discussed engaging with brands and also […]

What we can learn from Mr Selfridge

Over the past few weeks I have been catching up with the latest drama to appear on ITV; Mr Selfridge. I am big fan of the store so I’m thoroughly enjoying this series but it has also made me think about how leaders communicate, inspire and engage a workforce. Now I’m not sure how much […]